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Senior Performance Marketing Manager (Paid Media)

Austin, TX (Remote - US)Full TimeCurated Review Process

About the Position

Northfield is seeking an analytical, high-agency Senior Performance Marketing Manager to lead paid customer acquisition and conversion rate optimization. You will manage significant monthly ad spend across Meta Ads Manager, Google Performance Max/Search, TikTok Ads, and emerging channels, executing data-driven experiments to maximize ROI and customer lifetime value.

Key Responsibilities

  • 1Own, scale, and optimize paid acquisition budgets across Meta, Google Search/YouTube, TikTok, and Programmatic
  • 2Develop rapid creative testing frameworks and collaborate with the design team to produce high-converting ad variations
  • 3Manage attribution modeling, pixel tracking, server-side CAPI setups, and full-funnel reporting dashboards
  • 4Conduct continuous A/B tests on landing pages to systematically increase conversion rates and reduce CAC

Requirements & Experience

  • 15+ years of hands-on paid media experience managing at least $250k+/month in direct advertising spend
  • 2Advanced mastery of Meta Ads Manager, Google Ads, GA4, and multi-touch attribution tools
  • 3Strong analytical mindset with deep fluency in cohort analysis, LTV:CAC ratios, and payback periods
  • 4Experience scaling US direct-to-consumer (DTC) or high-growth SaaS offerings

What We Offer & Compensation (20-30% Above Market)

  • 1Top-tier compensation: $145,000 – $175,000 / year + Equity Incentives (30% above US market median)
  • 2Premium health, dental, and vision coverage for you and your dependents
  • 3401(k) matching up to 5% with immediate vesting
  • 4Work from anywhere in the US with home office setup reimbursement ($2,000)
  • 5Generous parental leave and wellness allowance
Executive Search

Apply for Position

Submit your resume and background. Shortlisted candidates receive an exclusive calendar invitation for a private screening.

Curated 48-hour talent review
Strictly confidential candidacy
Direct partner interview if selected